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It’s all about sex

A first-of-its-kind study conducted by experts at the University
of
Glamorgan has proved that men and women really are poles apart when it
comes
to what catches their eye on the internet.

Where visuals
are concerned, males favour the use of straight lines (as
opposed to
rounded forms), few colours in the typeface and background, and
formal
typography. As for language, they favour the use of formal or
expert
language with few abbreviations and are more likely to promote
themselves
and their abilities heavily.

“The statistics are
complicated, but there is no doubt about the strength of
men and women’s
preference for sites produced by people of their own sex,”
said
statistician and co-researcher Dr Rod Gunn.

Despite the parity of
target audience, the results found that 94% of the
sites displayed a
masculine orientation with just 2% displaying a typically
female
bias.

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